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You’ve seen it before, that stunning outdoor lounge or sleek shoe cabinet that’s calling your name. You pop over to a few sites, and suddenly you realise… wait a second. It’s the exact same product, but somehow, one store wants $200 more for it.

Welcome to the not-so-secret world of furniture markups.

At Chez Guru, we believe great furniture shouldn’t cost a fortune, especially when it’s literally the same item you’ll find on those big-name websites. Let’s pull back the curtain on why prices vary so wildly, and how you can shop smarter (and cheaper) without sacrificing style.

The Truth About Big Store Markups

Most large retailers aren’t selling you just furniture, they’re selling overheads. Think flashy showrooms, ad agencies, big teams, warehouse leases, and the brand image that makes you feel like you’re buying “premium.”

The reality?
Many of those “exclusive” pieces come from the same factories that supply independent online stores like ours. By the time it reaches you, you’ve paid for layers of middlemen.

That’s why a Gardeon outdoor setting or Artiss dresser can have a totally different price tag depending on which website you click.

🏭 How Chez Guru Does It Differently

We’re not a mega-retailer and that’s our power.

Chez Guru is built on a factory-direct model. We work closely with Australian suppliers and trusted manufacturers to get the same high-quality furniture and homewares that the big stores do, but without all the unnecessary layers that inflate the price.

No showrooms. No giant marketing departments. No warehouse rent in the middle of Sydney.

Just good people, great furniture, and honest pricing.

It’s how we can sell the same outdoor storage boxes, sofas, and mattresses you see elsewhere — for far less.

Same Brand. Same Warranty. Smaller Price Tag.

Let’s take one of our most popular products:
The Gardeon 830L Outdoor Storage Box - lockable, weatherproof, and roomy enough for all your pool toys, garden tools, or cushions.

You’ll find it at multiple big-name stores across Australia. But here’s the catch: at Chez Guru, you’ll often save $20–$30 on the exact same model. It doesn't sound like much, but all these dollars add up when you are refreshing your home on a budget.

Same brand.
Same factory.
Same warranty.
The only difference? We don’t charge you for someone else’s marketing team.

And it’s not just storage. Whether it’s our Artiss dressers, sofa beds, or mattresses, the story repeats: you’re getting big-brand quality without the big-store markup.

Why Aussies Are Shopping Smarter in 2025

It’s no secret that times are tighter and people are being more mindful about how they spend. But that doesn’t mean you have to compromise on comfort or style.

Aussies are discovering that shopping online with independent stores like Chez Guru gives them the same great furniture, just without the inflated price tag.

You still get local customer support, fast dispatch from Australian warehouses, and reliable quality, but you’re supporting a small business that actually cares where every dollar goes.

The Bottom Line

If you can get the same product for less, why wouldn’t you?

At Chez Guru, we’re proud to be the “Aldi of Furniture” — bringing Australians stylish, quality pieces at honest prices. Whether it’s outdoor furniture, storage solutions, or your next cosy sofa bed, you’ll find the same trusted brands for less.

Because great furniture shouldn’t require a big-store budget.

🛒 Shop smart. Save more.
Explore the full range at ChezGuru.com.au